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EA UK has finally put us out of our misery and announced the next expansion pack for The Sims 3 on their Facebook page for the game, called Generations, as expected. They’ve posted a trailer, which you can watch below and is actually a reasonable length for once, and some details, which you can read by clicking the link further down to the newly-created page.

I've found nine screenshots so far, which you can view on the game page. There's also a screenshot released on Facebook in advance of the announcement that was as far as I'm aware never confirmed as being of Generations, but likely is - click the second link below to view that.
 > The Sims 3 Generations game page
 > Photo by The Sims 3 on Facebook

If you're interested in box art, click below to view the US version:
 > “The Sims 3 Generations – Live Every Age to the Fullest!” at The Sims 3 on Facebook

The US version of the trailer says it will be released there on 31st May. As you should have seen in the version above, it will be released sometime in June in the UK, presumably very early in the month as it would be unusual for it to not be released worldwide the same week.

CVG has posted an interview with The Sims 3 Generations producer Ryan Vaughan:

For the people out there who enjoy trapping Sims in rooms without doors and introducing hazards, what new mischief making opportunities does the expansion provide?

Child and Teen Sims can take advantage of the brand new Pranks feature. Complete with booby traps, pranks you can play on your neighbors, and some Stink Juice, players will have the opportunity to cause more mischief than ever before! Just don’t get caught or else your Sim might end up grounded!

> “The Sims 3 Generations: ‘We love hearing from the community’” at CVG

...As has Gameplanet:

GP:Many fans have been hoping for seasonal/weather effects and pets for the next Sims expansion. Will these be included in Generations? If not, why not?

Vaughan: The Sims 3 Generations focuses on the Sims themselves; who they are and how they interact with each other at different ages. For example, we really wanted the Child age of Sims to be about imagination and make believe; the things that are going on inside their mind, and not necessarily the outside world. Each life phase is defined by how Sims are feeling internally.

  > “The Sims Generations: Interview with Ryan Vaughan” at Gameplanet

GamesRadar has posted their first-look preview of The Sims 3 Generations:

Starting from childhood, there’s more stuff for kids to do. They can have bunk beds for the first time, and you now have gear like sleeping bags so children can sleep outside in their backyard and tell ghost stories. Their toy boxes have been expanded too, with costumes so kids can play dress up, pretty-pretty princess-style. And if your Sim is brimming with imagination, you can even create an imaginary friend for him or her, that acts like a regular Sim from the child’s point of view, but is invisible to other Sims.

  > “The Sims 3: Generations – first-look preview” at GamesRadar

GameSpot has posted an “Impressions Preview” of The Sims 3 Generations:

However, the most interesting new feature in this expansion seems to be the imaginary friend; a character that your child creates after ordering a specific type of mail-order doll. After giving the doll a name, your child sim can summon an imaginary, child-sized version of the doll to be a playmate who will happily hop onto the opposite end of a seesaw and even run minor errands for you if you have a decent enough social relationship with it.

> “The Sims 3: Generations Impressions Preview – First Look” at GameSpot